Introductory Questions

Cindy Bu

1. Provide your name, major, year in school (sophomore, junior, etc).
   • Name: Cindy Bu (Linjie Bu)
   • Major: Communication Design + Marketing (2nd major) + Psychology (Minor)
   • Year in school: Senior


2. Tell us a bit about your background and what prompted you to take this class.
   • Background: Aiming at a strategic thinker, a creative marketer, and a design passionate, I wish to weave together my skills and drive campaigns/products/services in the consumer goods industry (probably) in an impactful way with a user/consumer-centered approach, caring for the target audience and convey stories and messages with resonates with the audience while meeting the business goal (in both design/marketing).
   • What promoted me to take this course: To get more into coding and build a strong foundation for interaction design and explore how interactions are created and developed between users and interfaces, enhancing my skills for future design work.


3. Do you have any experience with HTML/CSS/JS? If so, tell us a bit about it.
   • No. Only a little bit of JS in CSE131 (which is also a long time ago).


4. Name one thing you hope to learn in this class.
   • Being able to build layouts with HTML and CSS to complete screen-based interactive design projects.


5. Name one way you expect designing for screen to be different from designing for paper.
   • Not able to see the output directly, having a delay, and would have limited control in things made.


6. Provide a link to a website you think exemplifies effective design. Explain your choice.
   • Website Link: unseenstudio
   • Reason I chose: Begin with a fun microinteraction that sets the tone of the studio's vibe. Pressing the "start" button, users are able to access an immersive experiment, mirroring walking into a gallery and can feel the elegance and futuristic vibe of the studio's brand. In addition, the website provides intuitive and innovative ways to navigate, balancing with the aesthetics and functionality, showing off the sophisticated identity of the brand.


7. Provide a link to a website you think exemplifies effective communication. Explain your choice.
   • Website Link: Design System Yellow
   • Reason I chose: A clear presentation from the overall concept to detailed specifics, starting with the base components and highlighting the functions and benefits they offer. It further explores additional features that the audience may care about, supported by clear graphics and easy-to-follow links.


8. Provide a link to a website you think works well. Explain your choice.
   • Website Link: Shupatto: Bags Designed to Fold with a Snap
   • Reason I chose: Combines the simplicity and elegance of cultured Japanese design, the website highlights the key feature: "Bags Designed to Fold with a Snap," enabling users to "carry compactly" and "use extensively" with a clear and engaging video, demonstrating the product's benefits and usage, while reinforcing the brand's image of delight and fun, intriguing potential users' interest and allow them to understand their products and brands effectively.